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- Pharma marketers need a share-of-answer strategy before AI spendAI is changing how HCPs seek answers. Pharma marketers need a new strategy.BioPharma Dive · 12m ago↗ source
- Lilly leads GLP-1 weight-loss market while Novo Nordisk’s Wegovy exceeds expectations but falls short of forecastsEli Lilly and Novo Nordisk are intensifying their battle for dominance in the multibillion‑dollar GLP‑1 weight‑loss market, with each company promoting its own set of injectable therapies and pipel…