Alcohol industry fights declining demand by intensifying behind-the-scenes lobbying, says STAT+

Recent data show that U.S. alcohol consumption is falling, creating a challenging market for producers.

In response, companies have stepped up lobbying efforts aimed at lawmakers, nonprofit events, and even social media platforms such as TikTok to shape public opinion and oppose new restrictions.

The article reports that these tactics are proving effective, with the industry winning battles against proposed limits despite the headwinds.

It also highlights a controversy involving Len Lichtenfeld and the American Cancer Society, revealing financial ties between the society and the alcohol industry that were previously downplayed.

Overall, the piece suggests the alcohol sector is leveraging its influence more creatively as demand wanes.