Reynolds launches fruit-flavored Vuse Pro vapes in Ohio despite lacking FDA authorization

Reynolds American has begun selling its Vuse Pro e‑cigarettes in four new flavors-peach, berry, watermelon and fresh mint-at a GetGo station in suburban Ohio and in a few other states.

The products are on the market without any authorization from the Food and Drug Administration. The company moved forward after the FDA softened its enforcement guidance in May, a shift that some observers say effectively opened the door for unapproved vape sales.

Public‑health experts warn that the move could spark a broader wave of illegal fruit‑flavored e‑cigarettes, arguing that the FDA’s guidance may be misguided and harmful to public health.