Color Health expands into cancer treatment coordination with virtual tumor boards

Color Health, a telehealth firm that currently coordinates cancer screening, is moving into providing and coordinating actual cancer care services.

CEO Othman Laraki says the growing complexity of cancer treatment and the rapid increase in patients are outpacing the supply of oncologists, prompting a shift toward virtual, AI‑driven solutions. He predicts that major cancer centers will adopt a virtual‑first model in the coming years.

The company has earned ASCO certification for its patient‑care navigation platform and is launching virtual tumor boards to help clinicians manage treatment pathways, aiming to streamline care and curb rising costs.