Biopharma firms must prioritize hiring and retaining commercial talent for successful drug launches

A BioSpace webinar brought together commercial leaders and a recruiting specialist to discuss how biopharma companies can better hire and keep commercial staff as they prepare for new product launches.

Job posting data from BioSpace shows a 38% year-over-year rise in sales, marketing and medical affairs positions in the past month, reflecting growing demand for launch-support roles.

Speakers noted that high demand gives candidates leverage, so firms must move quickly and respect candidates’ time. Amplity’s Margaret Blackwell said companies that streamline hiring and treat candidates as partners are more likely to secure top talent.