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- Pharma marketers urged to adopt share-of-answer strategy as AI use surges among physiciansPharma marketers are planning for 2027 as artificial intelligence reshapes how clinicians seek clinical answers. The rise of AI tools means that traditional metrics like share of voice and broad om…
- Option-to-acquire deals remain rare in biotech's buzzy M&A seasonTwo recent deals are focusing attention on a relatively rare structure for biotech buyouts: the option-to-acquire. Drug developers are on pace to have one of the best dealmaking years in industry h…Endpoints · 32m ago↗ source
- Merck and Moderna report positive topline results for personalized cancer vaccine