Endpoints News celebrates ten years of bootstrapped growth and a 50/50 founder partnership

John Carroll and Arsalan Arif launched Endpoints News a decade ago with no seed funding or investors, describing themselves as completely broke. They built the news service from scratch, relying on their own resources and early sales efforts at industry events.

Against typical advice, the two founders chose to split ownership evenly at 50/50. They said this unusual arrangement could have caused conflict, but it instead created a strong bond that proved essential as the business grew.

The partnership helped Endpoints News become profitable from its first day and sustain operations without external capital. Today the company operates from a London boardroom and has earned a feature in the Financial Times, marking a rare success story for a fully bootstrapped media venture.