Tech giants and health apps push users to link medical records for personalized services

In the past six months, a wave of tech giants and digital‑health startups have begun urging users to connect their personal medical records through their mobile applications.

These companies argue that linking health data can power more personalized health insights, simplify access to care information, and enable new data‑driven features within their platforms.

At the same time, the push raises questions about privacy and data security as non‑clinical firms expand deeper into the health‑record ecosystem.