Included Health to acquire Firefly Health, signaling push into alternative health plans

Included Health announced it will acquire Firefly Health, a move aimed at expanding its presence in the emerging alternative health plan market.

The acquisition reflects the company's belief that alternative plans, which differ from traditional PPOs, HMOs, and high‑deductible options, will play a larger role in how employees receive care.

Industry observers see the transaction as a significant investment in a segment that could reshape employer‑provided health benefits.