Job title: Associate Director, Mainline Franchise Location: Morristown, NJ
About the job:
We are looking for a strategic, results-driven marketing leader to own brand strategy and drive initiatives across the Mainline franchise portfolio, with accountability for precision marketing, financial performance, and cross-franchise growth.
The Associate Director is a strategic leader on the US Mainline Franchise Team. This position reports to the Head of Mainline Franchise and is accountable for leading brand strategy, owning cross-franchise initiatives, and driving high-impact marketing programs across the Mainline portfolio. This role requires the ability to lead and influence across market access, sales, finance, legal, global business units, and key stakeholders across the franchise ecosystem — including serving as the primary Sanofi lead within joint venture partnerships where applicable.
Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization.
About Sanofi:
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
Main Responsibilities:
Brand Strategy Leadership & Execution
• Lead the development and execution of integrated brand strategies across the Mainline franchise portfolio, driving strategic direction through data-driven insights and market intelligence • Own cross-franchise initiatives from strategy through execution, ensuring alignment and accountability across brands • Independently identify, prioritize, and activate growth opportunities based on market dynamics, competitive intelligence, and customer insights • Lead franchise planning processes, owning the development of strategic roadmaps aligned to organizational priorities and the Sanofi "Play to Win" ambition • Own P&L management and financial accountability for the franchise, driving data-informed decisions to optimize investment and business performance
Joint Venture & Partnership Leadership (for Vaxelis)
• Serve as the primary Sanofi lead and strategic owner for marketing strategy and execution within the joint venture partnership • Lead the relationship between Sanofi and joint venture partners, directing collaborative efforts and driving outcomes against shared commercial objectives
Precision Marketing & Customer Insights
• Own the precision marketing strategy, directing the application of analytics, segmentation, and targeting approaches to maximize ROI and customer engagement • Lead segmentation analysis to identify and act on financial opportunities, directing channel deployment and execution decisions • Ensure customer insights are embedded across the full experience journey to drive relevant, personalized engagement • Develop and apply a deep understanding of customer drivers, barriers, and behaviors to lead behavior change activation strategies • Leverage real-time data, digital analytics, and performance metrics to drive continuous optimization of marketing tactics, with accountability for ROI outcomes
Growth Identification & Activation
• Independently identify, prioritize, and activate market, brand, and customer opportunities in response to evolving competitive dynamics, market trends, and customer behaviors • Lead the development and execution of activation plans for growth initiatives that expand franchise reach and improve customer experience • Direct the testing and scaling of new marketing approaches, channels, and tactics in response to evolving market dynamics • Own strategy refinements in response to competitive landscape shifts and changing HCP and consumer behaviors, making real-time decisions to protect and grow brand performance
Strategic Execution & Performance Management
• Lead the development of annual strategic integrated marketing plans aligned to strategic imperatives and business goals • Own the KPI framework and performance accountability across the franchise, driving analysis and directing optimization decisions to deliver against business objectives • Lead the day-to-day development and execution of omnichannel campaigns in partnership with creative agencies and third-party vendors • Direct the internal legal, regulatory, and medical review and approval of promotional materials • Own and manage the promotional budget, making strategic investment decisions to maximize efficiency and business impact
This is not an exhaustive nor comprehensive list of key responsibilities as the candidate may perform other duties as assigned. This role may also evolve over time.
About you
Minimum Qualifications:
• Bachelor's degree • Minimum of 5 years of experience in pharmaceutical, healthcare, biotech or vaccine marketing, sales, strategy or related experience within an agency • Proven strategic thinking and analytical capabilities, with a demonstrated ability to synthesize complex information and independently develop and execute actionable strategies • Demonstrated ability to lead and align cross-functional teams without direct authority, driving decisions and outcomes across a matrixed organization • Strong leadership and strategic decision-making skills, with the ability to operate with autonomy and drive results in a complex, fast-moving environment • Proven track record of leading tactical design, messaging, and omnichannel execution across multiple brands or campaigns
Preferred Qualifications:
• Master's Degree (MBA or related field) • 4 or more years of vaccine marketing experience • 2 or more years in a vaccine customer-facing role • Advanced expertise in precision marketing, segmentation, and data-driven decision-making, with a track record of delivering measurable ROI • Proven financial management skills, including P&L ownership, budget accountability, and investment optimization • Demonstrated experience managing creative agencies and third-party vendors, directing work to deliver on strategic and business objectives • Proven ability to navigate legal, regulatory, and medical review processes for promotional materials • Advanced proficiency with digital tools, analytics platforms, and marketing technology • Demonstrated experience leading multiple brands or cross-brand strategic initiatives simultaneously • Advanced expertise in precision marketing, customer analytics, or marketing automation platforms, with proven ability to translate insights into strategic action • Experience leading agile ways of working and driving iterative, test-and-learn marketing approaches at scale • Proven experience leading within joint venture or partnership environments, including cross-organizational stakeholder management • Demonstrated track record of driving innovation and leading the development and scaling of new marketing approaches
Travel Expectations: 10–15% Why Choose Us?
• Make your work count by supporting a company that brings life-changing treatments to millions — and is committed to doing right by patients, communities, and the planet.
• Drive progress from within by helping simplify, scale, and modernize how a global biopharma business delivers smarter, faster, and more sustainably.
• Support teams across science, medicine, and operations by building better systems, shaping bold strategies, and enabling innovation at speed.
• Make an impact across borders and functions, collaborating with leaders to turn complex challenges into real-world solutions.
• Advance your career through stretch roles, cross-functional moves, and development opportunities designed to match your ambition.
• Thrive in inclusive, high-performing teams where every role matters and every voice helps shape what’s next.
• Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms that are redefining the future of immunology.
• Develop your career with access to mentoring, international mobility programs, and opportunities to grow across four continents.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. #GD-SP #LI-SP #LI-Onsite #vhd
Pursue progress, discover extraordinary Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
US and Puerto Rico Residents Only Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is: $148,500.00 - $214,500.00 All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.