At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position The Global Marketing team operates in a matrixed and global environment across Roche Diagnostics Solutions Customer Areas, Global Marketing Chapters, regions, and affiliates. The team works collaboratively with Strategic Marketing, Solutions Marketing, and Strategic Insights to strengthen customer-centric marketing, advance digital transformation and capability maturity, and deliver measurable business impact. Partnering closely with internal teams, affiliates, and external agencies, the department establishes operational excellence, best-in-class consulting, and seamless cross-chapter alignment to drive commercial growth and digital innovation.
As the Global Digital Marketing Manager, you are an individual contributor providing strategic leadership for enterprise-level digital marketing initiatives aligned with business priorities, customer needs, and commercial goals. In this role, you will lead the Digital Marketing Squad to design, develop, coordinate, and orchestrate end-to-end digital marketing strategies, communications, and content across customer areas, markets, and channels to promote regulated IVD products.
The Opportunity
• Strategic Leadership & Business Partnership: Lead the development, direction, and execution of high-impact digital marketing strategies, programs, and end-to-end launch campaigns, defining success metrics, consulting business stakeholders, anticipating digital trends, and serving as a senior advisor to affiliates and marketing leadership.
• Global Campaign Orchestration & Compliance: Lead the Digital Marketing Squad to deliver persona-based, journey-driven global campaigns for all Roche Diagnostics Solutions Customer Areas, ensuring adherence to Roche branding, Divisional Standards, the Digital Marketing Playbook, and legal, finance, and procurement governance.
• Channel Strategy & Execution: Plan, design, and oversee comprehensive digital marketing operations across core channels—including SEO, paid search, social media, paid media, email marketing, CRM, lead generation, website authoring/optimization, and eCommerce.
• Agency & Budget Management: Manage agency and vendor relationships, develop and monitor campaign budgets to ensure cost-efficiency, and ensure all partners deliver quality marketing materials on time and in full compliance with corporate standards.
• Performance Reporting, Attribution & Optimization: Measure, analyze, and report on campaign performance, marketing/sales data, attribution, ROI, and KPIs; generate data-driven reports, present strategic recommendations and investment implications to senior audiences, and implement continuous quality improvements.
• Cross-Functional Collaboration & Community Enablement: Foster the End-to-End Digital Marketing Community and Global Marketing Chapters by optimizing processes, mentoring team members, and increasing digital capability and knowledge across the organization.
• Affiliate & Regional Alignment: Partner closely with regional and affiliate teams to capture local market business needs, gaps, and mindsets, championing digital transformation and driving internal prioritization for global projects.
Who You Are
• Education & Professional Experience: You hold a Bachelor’s degree in Marketing, Business, Communications, Digital, or a related field (advanced degree is an advantage) and bring significant experience in digital marketing, global campaign strategy, and commercial customer engagement.
• Global Leadership & Matrix Fluency: You possess a demonstrated track record of leading complex, high-impact marketing initiatives across multiple markets, channels, and stakeholders within highly matrixed, global, and ambiguous environments.
• Comprehensive Digital & Commercial Acumen: You demonstrate strong strategic thinking and deep hands-on expertise across core disciplines (search, paid media, social, email, segmentation, lead generation, web, and performance optimization), connecting customer journeys to measurable business outcomes.
• Analytical, Budget & Governance Skills: You exhibit strong analytical capabilities to interpret performance data into strategic recommendations, paired with proven experience managing campaign budgets, external agencies, and strict compliance, brand, and governance standards in regulated marketing environments.
• Communication, Influencing & Mentorship: You are an excellent communicator and influencer capable of advising senior stakeholders, presenting to leadership audiences, and mentoring others to elevate digital maturity across distributed teams.
Who we are A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.