At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position The Brand & Creative Management Subchapter within the Global Solutions Marketing Chapter is dedicated to delivering a cohesive, positive, and consistent brand experience for customers globally. As a leader in Solutions Marketing, we inspire all of our people to boldly innovate, collaborate, and deliver answers to patients. We lead collectively, demonstrating an enterprise mindset and consistently demonstrating our values of Integrity, Courage, and Passion while taking accountability for the whole beyond our own area of responsibility. As the Subchapter Lead, Brand & Creative Management, you will step into a globally focused leadership role responsible for directing the structural integrity of the Roche Diagnostics product brand portfolio and guiding high-impact creative strategy. Balancing a heavy strategic focus with operational oversight, you will plan long-term brand foundations—including defining brand vision, values, and personas—while managing ongoing tactical initiatives like packaging implementation and trademarking resolutions. You will actively partner with Customer Areas, cross-functional teams, Group Communications, and external stakeholders to drive operational efficiencies across the creative ecosystem, establish robust brand governance, and ensure that compelling narratives are seamlessly translated into impactful creative visions.
The Opportunity
• Define and drive the long-term overarching global Brand and Creative strategy, leading the team in defining overarching brand architecture, governance, naming conventions, and trademarking strategies to ensure long-term structural integrity and a cohesive global customer experience.
• Serve as an active member of the Solutions Marketing Leadership Team to co-create overarching marketing strategy, partnering extensively with peer Subchapter Leads, Network Leads, Customer Area IBLs, and Dia Global Marketing to ensure cross-functional alignment and unified brand narratives.
• Lead, mentor, and develop a high-performing global team of comprising Product Brand Managers and Creative Managers, fostering a culture of continuous learning, psychological safety, and independent innovation to unlock team potential and build specialized capabilities.
• Direct the overarching global creative strategy and champion high-impact execution, serving as the strategic checkpoint to ensure all deliverables reflect Roche’s quality standards, while acting as the global steward and advocate for Dia product brands to champion brand education and reputational trust across the enterprise.
• Drive the strategic optimization and operational excellence of the future-ready creative ecosystem by introducing structured processes, integrating optimization tools, standardizing asset management, and developing rigorous quality control processes.
• Guide the strategic management of Content Lab Creative Services and manage relationships, strategic negotiations, and robust external talent pools with global external creative agencies, vendors, and procurement partners to ensure maximum return on investment for creative budgets.
• Act as a Systems Thinker to analyze complex challenges, frequently consulting, negotiating, and aligning with expansive stakeholder groups at peer and senior leadership levels to navigate complex brand hierarchies, resolve overarching governance issues, and manage competing interests.
Who You Are
• You hold a University degree in Branding, Marketing, Graphic Design, Fine Arts, or Communications (MBA or Master’s Degree strongly preferred) and possess fluency in written and spoken English.
• You bring 8+ years of relevant senior work experience in brand and creative management roles, along with 5+ years of experience leading, managing, coaching, and developing high-performing teams (experience managing brands in the medical device or diagnostics industry is strongly preferred).
• You possess proven Brand & Creative expertise to apply sophisticated brand principles within a complex, evolving global ecosystem, translating marketing data and overarching business objectives into compelling creative visions, cohesive long-term brand architectures, and customer journey mapping.
• You demonstrate Authentic, Courageous, and Transformational Leadership to navigate complexity with resilience, empower your teams to achieve ambitious divisional goals, and constructively challenge the status quo to transform challenges into opportunities.
• You have exceptional project, conflict, and stakeholder management skills to expertly resolve competing interests, oversee simultaneous portfolios across a highly matrixed organization, break down silos to standardize processes, and build enterprise-wide consensus.
Where pay transparency applies, details are provided based on the primary posting location. For this role, the primary location is Rotkreuz. If you are interested in additional locations where the role may be available, we will provide the relevant compensation details later in the hiring process. Who we are A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.