Job Description
Job Description Purpose of Role The SPM will drive campaign execution for in-line (mature) products and will later lead new product launch readiness. Reporting to the Marketing Manger of the China Marketing Team, the role will focus on turning in-line brand strategy into campaigns that work in the field. As the new product launch, the focus will be analyzing business opportunities and developing the launch strategy, go-to-market (GTM) plan and brand plans, to unlock business potential across the HIV portfolio. Key Responsibilities:
• Drive campaign execution for in-line products, from campaign design and material development to field rollout and performance tracking.
• As the launch approaches, support the Marketing Director in launching the new product in China, including launch readiness planning, milestone tracking and cross-functional alignment.
• Develop and maintain the forecast model (FCST) and business assumptions to support launch planning, target setting and resource allocation.
• Turn market understanding and customer insights into a clear GTM strategy and actionable business tactics.
• Keep good communication with external customers and internal stakeholders.
• Strive for execution excellence.
• Build strong product and disease-area knowledge.
• Comply with all relevant company compliance requirements, policies, procedures and work practices.
Key Activities:
• Turn in-line brand strategy into integrated campaigns. Develop key messages, field tools and execution guidance, and track campaign KPIs and business impact.
• Build the forecast model (e.g., patient-based or epidemiology-based), covering patient flow, uptake curve, share and switch assumptions, and pricing/access scenarios. Update it regularly with market data.
• Develop the GTM plan for the new product: target patient segments, priority hospitals and customers, channel strategy, and launch sequencing.
• Design, manage and implement promotional activities and strategic projects to a high standard, meeting timeline and budget goals.
• Develop promotional materials for both in-line products and the new product.
• Provide product and strategy training to sales and other functional teams, and follow up on how tools and campaigns are used in the field.
• Generate insights from market research, competitive landscape and brand performance analysis, and contribute to brand strategy and tactics.
• Pilot innovation projects.
• Coordinate with Medical, Market Access, Commercial Excellence, Strategic Planning, Finance and other cross-functional partners.
Requirements and Capabilities:
• Experienced in a CMKT team, with strong strategic thinking, mature program execution and agile learning capacity.
• Proven experience executing campaigns for in-line brands, from strategy to field rollout.
• New product launch experience is required. Hands-on experience with launch readiness, forecasting and GTM planning.
• Solid understanding of marketing: able to translate market and customer insights into brand strategy and tactics.
• Strong analytical skills. Able to build and interpret forecast models independently, using IQVIA, in-market sales and CRM data.
• Good project management, cross-functional collaboration and stakeholder influencing skills.
• Fluent English, written and spoken. Able to write English business documents and present to regional and global teams.
• Proficient in Microsoft Office: Excel (forecast modeling, pivot tables, data analysis), PowerPoint (business storyline and leadership presentations) and Word. Power BI experience is a plus.
Education:
• Bachelor's degree or above.
• A major in medicine, pharmacy or a related field is a plus.
Working Experience:
• 3-5 years' experience in a CMKT or brand team, including in-line campaign execution and at least one new product launch.
• Experience in HIV, infectious diseases or specialty care is a plus.
Additional location(s) Compensation Information:
Required Skills: Brand Management, Content Creation, Creativity, Cross-Functional Leadership, Customer Insights, Market Research, Product Launches, Product Management, Strategic Planning Preferred Skills:
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Job Posting End Date: 12/31/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.