The Position
The Brand Manager plays a pivotal role in driving the success of assigned brands within the Operating Unit (OPU). This role is responsible for executing brand strategies, enhancing customer engagement, and ensuring cross-functional alignment to achieve business objectives. The Brand Manager collaborates closely with regional (ROPU) and local teams to deliver impactful marketing initiatives, support product launches, and drive sustainable growth.
Duties & Responsibilities
• Translate brand strategies into actionable operational plans tailored to the local market.
• Provide local insights to influence ROPU brand strategies, including market trends, customer needs, and competitive intelligence.
• Contribute to the business planning cycle, including Outlook and Long-Term Forecast (LTF) processes.
• Develop and implement the OPU operational plan for assigned brands.
• Monitor brand performance, ensuring alignment with sales and market share targets.
• Lead launch readiness activities for new products and indications.
• Execute customer engagement initiatives such as expert meetings, CME programs, and multichannel campaigns.
• Collaborate with Medical Affairs to ensure scientific accuracy and relevance of promotional materials.
• Support the sales team with updated training content and brand messaging.
• Foster strong alignment with Sales, Medical Affairs, and other key stakeholders to ensure cohesive brand execution.
• Act as a liaison between the OPU and ROPU brand teams, ensuring continuous feedback and knowledge sharing.
• Promote knowledge sharing and capability building within the organization.
• Build strong relationships across functions to support brand success and team effectiveness.
Requirements
• Bachelor’s degree in Pharmacy, Medicine or Health Science. Advanced degree (MBA or equivalent) is a plus.
• Minimum 2 years of experience in product management in Pharmaceutical MNCs, preferably in Cardiovascular or Specialty Care.
• Strong business and marketing acumen with a customer-centric mindset.
• Proven ability in strategy execution, project management, and cross-functional collaboration.
• Proficiency for English in professional level and fluent in Vietnamese are required.
• Excellent communication and relationship management skills.