Job Description Summary The TA Representative in Kazakhstan is responsible for supporting HQ by executing the in-field tactics for assigned priority brands within a defined territory. The role focuses on high-quality external stakeholder engagement and delivery of agreed field performance objectives, in line with Novartis policies, ethical standards, and compliance requirements.
Job Description Major accountabilities:
• Execute the field execution framework by: • • segmenting external stakeholders according to company standards (e.g., via ViP tool),
• using tailored promotional content and key messages by segment audience,
• adhering to data driven call plans suggestions (e.g., via IDS+),
• consistently deploying personalized omnichannel stakeholders journeys enabled by global International digital tools (e.g., RepAI, IDS+, OnCore,Veeva, etc.),
• adhere to the agreed target number of visits and their frequency and reporting timelines,
• timely documenting external stakeholders visits.
• Deliver high-quality, compliant product promotion in-field activities and external stakeholders engagements, in alignment with brand and TA engagement tactics and by: • • applying approved messages,
• leveraging technology enablement to enhance external stakeholder engagement (e.g. RepAI, IDS+, OnCore, Veeva, CRM, etc.),
• continuously improving execution quality through building on coaching feedback inputs and performance insights with respective area manager and/or TA head.
• Act as a trusted therapeutic area partner to HCPs, explaining clinical data, evidence, and appropriate product use leveraging product, area, and competition knowledge.
• Maximize technology enablement support systems, e.g. “next best action” proposals, to enhance external stakeholders engagement impact.
• Collect, interpret, and share field insights on best practices, external stakeholders needs, market dynamics, competitor activity, and territory needs and priorities, to develop actions to address them.
• Participate in or contribute to local events, meetings, and promotional activities in compliance with governance standards.
• Identifies opportunities to optimize promotional activities and develops a specific action plan to enhance long-term performance of account and in assigned territory.
• Collaborate cross-functionally with TA Brand Manager, Medical TA, Value & Access, and Execution Excellence partners.
• Operate fully in line with HQ guidance, Novartis policies, ethical standards, and local regulatory requirements, adhere to applicable legislation, SOPs, adverse event reporting requirements, and other relevant compliance obligations.
• Analysis of the entrusted territory and a plan for its development. Making a forecast for hospital purchases.
• Negotiating with clients and partners on the potential inclusion of the company's drugs in the formulary of health care facilities and regions, drug provision programs at the local level.
• Systematic work with key distributors, ensuring the necessary stocks of drugs in the entrusted region.
• Control of supplies and development of tender positions in the entrusted territory.
Key performance indicators:
• Achievement of field performance objectives
• Quality and effectiveness of external stakeholders interactions, including adherence to 6IBs model and personalized omnichannel external stakeholders engagement
• Coverage and frequency against suggested call plans
• Adherence to compliance, reporting, and CRM standards
• Quality of insights provided to cross-functional teams
• Progress on field effectiveness assessment (incl Capability building requirements)
• Adherence to field tactics guidelines
• Completed product and disease knowledge tests (if applicable)
• Achievement of the market share (market share of the products and the Company on the whole, and growth therein).
• Frequency of visits to the target clients, percentage of the clients with growing performance.
• Availability of a client database with segmentation (potential, loyalty, category and frequency of visits) valid for the current month.
• Patient access impact
• Launch excellence
• Portfolio growth
• Stakeholder engagement outcomes
Education:
· University degree in life sciences, business, or a related field. Languages: · English optional · Country language required
Experience/Professional Requirement:
Relevant Experiences · Proven experience in pharmaceutical or healthcare performance and promotional activities. · Strong external stakeholders engagement and relationship management skills. · Ability to execute omnichannel stakeholders journeys effectively. · External stakeholders centric mindset with strong execution focus. · Analytical skills to interpret data and KPIs. · Strong communication and interpersonal skills. · Ability to work independently while collaborating across teams. · Proven ability to use digital/AI tools as part of daily work. · High standards of integrity, ethics, and compliance awareness.
Skills Desired Change Management, Coaching, Collaboration, Commercial Excellence, Complexity Management, Leadership, Mentorship, Professional Ethics