The Position
The (Senior) Marketing Specialist of Companion Animal (CA) will develop and execute marketing plans for target audiences (clinics and pet’s owners), to stimulate CA business growth consistently.
Tasks & Responsibilities
• Propose marketing plan by brand aligned with global brand strategy and local marketing strategy to achieve local business target.
• Collect, analyze and disseminate market information and provide market intelligence by related marketing function to ensure the updated information provided for strategy development.
• Plan and execute the marketing campaign and media plan, include mass media and digital media to enhance the image of BIAH and pet product awareness.
• Execute specific activity and promotion, tailor-make marketing merchandising and POP advertising for different channel and Key Account to assist achieve sales target.
• Work with technical team to develop and execute product launch event and organize conference of different vet associations to build brand awareness and maintain market influence power.
Requirements
• Bachelor Degree, major in marketing or veterinarian medicine is preferred.
• 2-3 years marketing experience in event planning or brand marketing.
• Marketing awareness in Animal Health industry
• Excellent presentation, negotiation and leadership skills with good competence in spoken and written English.
• Familiar with the operation of computer in MS-office, Excel and Power Point
Want to Learn More?
Visit www.boehringer-ingelheim.com
Position Area
Marketing
Position Location
Taipei , Taiwan
Organization
TW – Boehringer Ingelheim Taiwan Ltd
Schedule
Full time