Job Description Summary Act as the strategic “front door” for Therapeutic Areas (TAs) and Value & Access (V&A) to translate business priorities into Key Business Questions (KBQs), research needs and analytical outputs, ensuring insights are decision-ready and actionable. The role bridges strategy with execution by orchestrating insight generation (primary/secondary MR, competitive intelligence) and aligning deliverables with the Data, Analytics & Platforms (DAP) pillar for scalable reporting, dashboards and analytics tools.
Job Description Major Accountabilities Insight Generation & Market Understanding
• Lead the integrated insights agenda for assigned TAs
• Generate and synthesize insights from primary/secondary market research and competitive intelligence.
• Drive market research planning: patient journey mapping, segmentation inputs, market sizing, drivers/barriers, ecosystem and payer insights.
• Ensure efficiency by reusing existing international research/knowledge platforms before initiating new PMR; act as facilitator for internationally driven PMR.
Orchestration with DAP
• Convert business questions into analytics briefs and requirements for DAP (dashboards, data products, reporting cadences), ensuring clear definition of done and decision use.
• Coordinate vendor briefings (MR/data acquisition) in collaboration with TAs and Procurement teams, and ensure timely delivery, quality checks and stakeholder-ready storytelling.
• Support key TA / Value & Access decisions (e.g., One Brand Plan, Forecast, Scenario Planning, Launch Readiness) explicitly supported by Integrated Insights outputs.
• Quality of Key Business Questions (KBQs): Proportion of initiatives entering Data, Analytics & Platforms with clearly defined, prioritized KBQs and a documented “decision to be enabled,” minimizing rework and misalignment.
• Adoption of Insights & Recommendations: Insights and recommendations that are adopted or translated into concrete actions by TA / Value & Access stakeholders.
• Forecasting & Scenario Alignment: Level of cross‑functional alignment (TA, Finance, V&A) on forecast assumptions, scenarios, and interpretations, measured through reduced iterations and timely cycle completion.
• Execution Bridge Effectiveness (Insights ↔ DAP): Effectiveness in translating business priorities and KBQs into clear analytical briefs, resulting in on‑time, fit‑for‑purpose delivery by Data, Analytics & Platforms teams.
Ideal Background
• Education: Business, Life Sciences, Economics, Engineering, Data/Analytics or related.
• Languages: English + Spanish
Experience/Professional Requirement:
• Experience in integrated insights, market research, analytics, forecasting/scenario planning in regulated industries.
• Proven ability to translate business priorities into KBQs and decision-ready narratives; vendor coordination is a plus
Skills Desired Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Waterfall Model