Salary Range:
Job Description Summary The Field Excellence, Integrated Insights & DAP Head provides end to end execution excellence leadership, ensuring that strategy, insights, field execution, and data & digital capabilities are fully integrated and consistently translated into measurable business impact.
The role acts as a single point of accountability across Field Excellence, Integrated Insights, and Data, Analytics & Platforms, enabling fact based decision making, optimized go to market models, and disciplined execution across Therapeutic Areas, Value & Access, and Medical Affairs. It operates as a country Center of Excellence, aligned with international standards, to elevate decision quality, productivity, and patient reach.
Job Description Department: Execution Excellence unit Reports to: Execution Excellence Head
Number of associates: 7
1. Integrated Insights & Strategic Decision Support · Define and lead the country integrated insights strategy, translating business priorities and brand strategies into clear research agendas, analytics requests, and insight roadmaps. · Own market research planning and execution across Therapeutic Areas and Value & Access, including patient journey mapping, segmentation, market sizing, competitive assessment, and payer ecosystem insights. · Generate actionable insights from internal and external data sources, including primary and secondary research, claims data, competitive intelligence, ICE dashboards, and customer analytics. · Develop and maintain market models and key assumptions to support forecasting, scenario planning, and growth opportunity evaluations, in partnership with Finance. · Serve as the primary interface between business teams and DAP to ensure aligned priorities, KPI definitions, and timely delivery of decision‑grade insights. · Maximize reuse of international research and knowledge assets, ensuring efficiency and consistency with global standards. 2. Field Excellence & Go‑to‑Market Execution · Lead field performance and operational excellence across Commercial and Value & Access organizations through standardized, insight‑driven execution frameworks. · Design and govern sales incentive schemes and Value & Access field metrics, ensuring compliance, transparency, and alignment with strategic objectives. · Define, implement, and maintain standardized field KPI frameworks, dashboards, and performance diagnostics. · Oversee territory design, alignment, and field force deployment, leveraging ICE segmentation, targeting, and call‑planning methodologies. · Support go‑to‑market design for launches and portfolio changes, including field force sizing, deployment scenarios, and resource allocation recommendations. · Responsible for the management of the PMR – primary market research’s. · Act as a trusted thought partner to Therapeutic Area and Value & Access Heads on field effectiveness, execution risks, and optimization opportunities. 3. Data, Analytics & Platform Enablement (DAP) · Own and continuously evolve a single, trusted view of business‑critical data across Commercial, Medical Affairs, and Value & Access in alignment with global data strategies. · Define and enforce data governance, processing rules, and quality standards in compliance with international frameworks and local regulations. · Deliver scalable analytics, dashboards, and reporting solutions to support performance management, ICE, IMEx, and Value & Access needs. · Lead country deployment, adoption, and value realization of digital, CRM, analytics, and marketing platforms, ensuring alignment with global roadmaps. · Translate international digital and data strategies into localized, fit‑for‑purpose roadmaps, supported by strong change and adoption management. 4. AI, Digital Innovation & Productivity Enablement · Drive local implementation of AI and GenAI initiatives in line with Novartis AI strategy, enhancing customer engagement, insight generation, and internal productivity. · Gather and prioritize local business requirements and co‑define AI roadmaps with international stakeholders. · Ensure responsible AI practices, capability building, adoption tracking, and measurable business impact.
5. Governance, Budget & Vendor Management · Own budget planning, prioritization, and tracking across Integrated Insights, Field Excellence, DAP, digital platforms, AI initiatives, and external vendors. · Manage external partners and vendors end‑to‑end, ensuring value delivery, compliance, and adherence to service‑level agreements. · Ensure full alignment with compliance, data privacy, promotional codes, and ethical standards. 6. People Leadership & Culture · Build and lead a high‑performing, future‑ready organization across the Integrated Insights, Field Excellence, and DAP pillars. · Foster a culture of accountability, continuous improvement, innovation, and collaboration, aligned with Novartis Leadership Expectations. · Attract, develop, and retain top talent, strengthening succession planning and organizational capabilities. · Lead transformation initiatives with a growth mindset and strong role‑modeling behaviors.
Key Performance Indicators
• Adoption and impact of insights on strategic and operational decisions
• Forecast accuracy and robustness of market assumptions
• Field performance improvement and effectiveness of incentive schemes
• Territory optimization and quality of go‑to‑market execution
• Data quality, dashboard adoption, and decision cadence enablement
• Digital platform and AI adoption with measurable productivity or engagement gains
• Stakeholder satisfaction and cross‑functional collaboration
Ideal Background
Education:
· University degree in bioscience or business administration
Languages:
· English
· Country language
Experience/Professional Requirement:
· Minimum 10 years of experience in pharma/biotech across commercial excellence, integrated insights, analytics, digital platforms, or field effectiveness
· At least 5 years in senior leadership roles managing multidisciplinary teams
· Demonstrated expertise in:
· Integrated insights and market research
· Field excellence, incentives, territory design, and go‑to‑market execution
· Data and analytics platforms and digital transformation
· AI and GenAI enablement and change management
· Proven ability to partner effectively with Finance, Therapeutic Areas, Value & Access, Medical Affairs, and international stakeholders
· Strong understanding of compliance, data privacy, and ethical standards
Skills Desired Cross-Functional Collaboration, Customer Engagement, Customer Insights, Data Analytics, Digital Marketing, Market Research, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Team Leadership, Waterfall Model