Job Description
主要职责 1. 参与新产品上市品牌策略以及执行计划制定
• 基于中国内外部市场洞察（政策，患者，医学专业人士，竞品etc.）参与指定整合品牌策略（IBP）以及整合品牌策略落地计划（IBP landing）
2. 推动和领导新产品上市准备主要成功关键举措，加速品牌最大化产品在中国商业化机会（LRR） 3. 关键客户管理及洞察（Insight & Engagement）
• 深入理解不同层级医院及科室在血脂管理中的不同需求与痛点，将洞察转化为可执行策略。
• 建立并强化与关键专家（KOL）、指南委员会成员、学会平台的合作。
• 推动跨团队合作（Sales、Medical 、CE、BE等）共同打造品牌价值
• 持续跟进品牌关键指标（业务达成、增长、份额、客户观念等与年度策略保持一致），推动业务增长与资源优化。
• 根据销售数据、竞争情报（CI）、客户观念等工具，不断优化品牌策略。
任职要求 教育背景
• 本科及以上学历，医学、药学、生命科学、公共卫生或商业相关专业优先。
要求
• 3 年以上医药行业慢病中央市场部产品管理经验，慢病领域既往经验优先
• 有丰富品牌策略制定既往经验
• 有增长期品牌管理、参与竞争格局激烈产品的差异化打造经验者优先
• HCP 教育策略，推广活动设计
• 优秀的跨团队协作与影响力
软技能要求
• 自驱力强，具备高度责任心与韧性。
• 逻辑清晰、沟通表达专业有力。
• 优秀的项目管理与多任务并行能力。
• 高度合规意识。
Required Skills: Brand Management, Creativity, Cross-Team Collaboration, Customer Insights, Customer Management, Market Research, Pharmaceutical Management, Pharmaceutical Sciences, Pharmacovigilance, Product Launches, Product Management, Strategic Planning Preferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status: Regular Relocation: No relocation VISA Sponsorship: No Travel Requirements: 25% Flexible Work Arrangements: Hybrid Shift: Not Indicated Valid Driving License: No Hazardous Material(s): na Job Posting End Date: 09/30/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.